Culture as a secret weapon

Startups face a unique set of challenges — high failure rates, resource constraints, and intense competition. It’s no surprise that many founders and CEOs are focused on the short-term, tactical aspects of running a business, such as sales, product development, or marketing. But there’s one area that’s often overlooked, yet can be a major differentiator … Continue reading Culture as a secret weapon

Why internal communication trumps everything (even product)

It was the fourth month in a row that we missed our sales target. "How could this be?" we all asked ourselves in the monthly sales meeting time and again. We had very senior sales staff and the engineers were some of the best in the business. Additionally, our clients were all prepared to buy … Continue reading Why internal communication trumps everything (even product)