Advisory and investment firm focused on sustainability startups and innovation in the venture capital ecosystem. Supporting entrepreneurs by helping them to create more value and growth through a stronger operational focus.
The start-up world is full of lively debates and opinions, but one thing many agree on is that speed is vital. The ability to pivot quickly and remain agile has been a prerequisite for success in the startup space since its inception. Take the example of the American entrepreneur, Henry Ford. In the late 1800s, … Continue reading Why going fast always wins
As the world progresses into a digital age, energy is becoming increasingly important. We have an ever-growing need for energy to power our homes and businesses, but traditional sources of energy like oil and natural gas are finite resources that can’t keep up with demand. This has created an opportunity for entrepreneurs and investors to … Continue reading Energy to lead the way
Startups face a unique set of challenges — high failure rates, resource constraints, and intense competition. It’s no surprise that many founders and CEOs are focused on the short-term, tactical aspects of running a business, such as sales, product development, or marketing. But there’s one area that’s often overlooked, yet can be a major differentiator … Continue reading Culture as a secret weapon
As an entrepreneur, you're always looking for the next big opportunity. But when it comes to choosing a market to enter, bigger isn't always better. In fact, going after a niche can often be a better strategy than trying to capture a large total addressable market (TAM). One of the main reasons why niche startups … Continue reading Niche vs. TAM
Carbon offsets have become a popular way for individuals and companies to "offset" their carbon emissions by supporting projects that aim to reduce or remove greenhouse gases from the atmosphere. While this may seem like a simple and straightforward solution to the problem of climate change, there are several reasons why carbon offsets are actually … Continue reading Carbon Offsets are a band-aid on a broken arm
As a venture capitalist and entrepreneur, I've been closely following the climate tech market for years now. And as we look ahead to 2023, it's clear that this market is only going to continue to grow and evolve. Or at least, that's the plan. If we don't do something about climate change, we'll all be … Continue reading The Climate Tech Market in 2023
As a startup founder, it can be tempting to get caught up in the hype of fast growth and flashy metrics. After all, these are the things that often catch the attention of investors and the media. But it's important to remember that true success for a startup is not just about accumulating vanity metrics, … Continue reading Building something meaningful
As a startup founder, it can be difficult to stand out in a crowded market, especially when it comes to targeting corporate customers. But with the right sales strategy, you can make sure your startup stands out among the competition and ultimately succeeds. So, what are the key components of a successful sales strategy for … Continue reading Sales in a crowded market
Creating a successful go-to-market strategy for hard-tech startups can be a daunting task. After all, you’re dealing with a product that’s still in development, and therefore can’t be tested on the market yet. But don’t worry, with the right approach, you can still launch your product successfully…or you could just try to sell it to … Continue reading Go-to-Market without a product?
Climate change is a hot topic (pun intended). And as the world becomes increasingly aware of the need to reduce greenhouse gas emissions, it's no surprise that there are thousands of climate tech startups popping up left and right. But why do we need so many of these companies? Can't just a dozen companies come … Continue reading 1000s of pills
Frog Ventures 