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Frog Ventures

Frog Ventures

Startup advisor and early-stage investor. My vision: to make every startup I work with a sustainable billion-dollar business.

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Tag: vision

Niche vs. TAM

January 4, 2023January 5, 2023 ~ Matthew Joehnk ~ Leave a comment

As an entrepreneur, you're always looking for the next big opportunity. But when it comes to choosing a market to enter, bigger isn't always better. In fact, going after a niche can often be a better strategy than trying to capture a large total addressable market (TAM). One of the main reasons why niche startups … Continue reading Niche vs. TAM

Building something meaningful

January 4, 2023January 4, 2023 ~ Matthew Joehnk ~ 1 Comment

As a startup founder, it can be tempting to get caught up in the hype of fast growth and flashy metrics. After all, these are the things that often catch the attention of investors and the media. But it's important to remember that true success for a startup is not just about accumulating vanity metrics, … Continue reading Building something meaningful

What if…

August 25, 2020February 15, 2023 ~ Matthew Joehnk ~ Leave a comment

The past few years I‘ve gone through a significant change not only in mind-set but more importantly in the words and actions I use. Growing up in California, I have the typical optimistic and overly enthusiastic attitude about a positive future that defines us on the west coast. The major change in my life isn’t … Continue reading What if…

Crafting your core team

June 17, 2019June 17, 2019 ~ Matthew Joehnk ~ Leave a comment

Let's be very clear, it's almost impossible to reach core team perfection at the Seed and Series A stage, but you wouldn’t be reading this unless you liked almost-impossible goals… The core team in perfect alignment is a thing of beauty. Three well balanced individuals who support each other creating a gapless barrier to take … Continue reading Crafting your core team

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